Join Benefits Loyalty Scheme!

The Benefits Loyalty Scheme was created to reward your purchases, making your shopping a pleasant experience.

How it works

It is quite simple! Create a Benefits Loyalty Account and shop from any Beauty Line, Holland & Barrett, Yves Rocher, Selekt Beauty or Beauty Outlet physical or online store in order to automatically add points to your Benefits Account.

If you are shopping at any one of our physical stores, before paying for your items at the checkout, simply tell the cashier that you are a member of the Benefits Loyalty Scheme and your personal membership number (your mobile phone number).

If your shopping online at any one of our online stores, activate your Benefits account online by visiting the 'Create an Account' section.  

How to accumulate points

Every €1 of purchases adds 1 point to your  Benefits account. The following table shows the value of the product according to the points added in your account:















+ €5

How to redeem points

Benefits loyalty points can be redeemed on products from all C.A.Papaellinas retail chains: Beauty Line, Yves Rocher, Holland & Barrett, Selekt Beauty and Beauty Outlet and  they have four-year duration period from the date of collection.

Points redemption is considered as an offer and thus cannot be combined with any other offer. Also, points cannot be redeemed on Benefits Gift Cards and Beauty Line Magazine.